CUSTOM BICYCLE CO. · ATLANTA, GA
Custom Bikes.
Built by Hand.
Answered
Sold
Scheduled
Quoted
Run
by AI.
Wicked Sprockets builds one-of-a-kind carbon race machines in our Atlanta studio — and every call, text, and chat that keeps the shop rolling is handled by an AI front office on the Cloudspire platform. No hold music. No phone tree. Just Axel.
The Shop
Hand-Built Machines,
Wicked Fast
Thirty-eight builders, welders, and fitters make the bikes. The AI makes sure nothing else gets in their way.
Custom Carbon Frames
Every frame starts as a conversation and 27 geometry variables — stack, reach, chainstay, head angle, and 23 more — tuned to your body and your racing. Laid up by hand in Atlanta. Frames from $4,200; custom and special-order work is final sale.
Race Builds
Complete bikes assembled to order: crit rockets, gravel rigs, track missiles. Pick a signature build below or spec every bolt yourself — Axel prices the whole build sheet while you're still on the phone.
Performance Drivetrain Parts
CNC-machined sprockets and chainrings, 9-to-13-speed cassettes, ceramic bearings, and oversized pulley cages — machined in-house. Standard parts return within 30 days, unused and in original packaging.
Service & Fit Studio
Tune-ups, suspension service, drivetrain overhauls, and full fit sessions on the jig. Booked end to end by AI — call, text, or chat, and Axel finds the slot, confirms it, and reminds you the day before.
Signature Builds
This Season's Weapons
Hellcat SL
Crit & Road Race
Our flagship aero road frame. Full toray T1100 carbon, integrated cockpit, and a paint-shop attitude problem.
Grave Digger 29
XC & Gravel
Hardtail race machine that eats singletrack and washboard gravel alike. Clearance for 29x2.4 and a downtube full of snacks.
Night Shift
Track & Fixed
Velodrome-legal, street-feral. One gear, zero excuses, and the stiffest rear triangle we have ever laid up.
Run by AI · For AI · With AI
The Front Office Is
Entirely AI
We got rid of the phone tree, the hold queue, and the "your call is important to us" recording. Axel — our AI shop assistant — answers every channel, every hour, in English y en español.
On the Phones
Axel picks up before the second ring — frame quotes, order status, service booking, shop hours — and hands you warmly to Sierra at the front desk whenever you want a human.
On SMS
Text us a photo of your drivetrain and Axel checks part compatibility before your coffee cools. Order updates, appointment reminders, and build-sheet approvals all happen by text.
On Web Chat
The same Axel, right here on wickedsprockets.com — product questions, sizing help, and order lookups without leaving the page. It's the chat bubble; the sprocket never sleeps.
What the AI Actually Does Here
Custom frame consults — geometry, layup, and a build quote in minutes
Order and return status by order number, 30-day parts returns handled end to end
Service appointments booked, confirmed, and reminded — no callback loop
Photo-based parts compatibility checks over SMS
Bilingual from the first word — English and Spanish, no transfer required
Warm handoff to the humans: front desk, Main Parts Queue, or your builder
Behind the scenes it's one platform: Cloudspire Voice runs our numbers, queues, and SMS; Cloudspire AI runs Axel. The 38 of us just build bikes.
The Stack We Ride On
For AI, With AI,
By Cloudspire
Nothing on this page is a mockup. Wicked Sprockets runs on the same off-the-shelf platform any business can order — built by onCloud, run as the Cloudspire family.
Cloudspire AI
The brains: AI voice, chat, and SMS agents that answer instantly, book appointments, and know when to hand off to a human. Axel is one of them.
Visit cloudspire.ai →Cloudspire Voice
The backbone: enterprise cloud PBX, call center queues, SMS, provisioning, and the portal where our shop manages everything — extensions to invoices.
Visit cloudspirevoice.com →onCloud
The company behind it all — 28 years of cloud infrastructure, and the team that engineered the platform this whole shop runs on.
Visit oncloud.io →